General Mills, Inc.
CH ˙ SWX ˙ US3703341046
SecurityCH:GIS / General Mills, Inc.
InstitutionKovack Advisors, Inc.
Latest Disclosed Ownership9,543 shares
Latest Disclosed Value $ 355,127
Kovack Advisors, Inc. ownership in GIS / General Mills, Inc.

On May 12, 2026 - Kovack Advisors, Inc. filed a 13F-HR form disclosing ownership of 9,543 shares of General Mills, Inc. (CH:GIS) valued at $355,127 USD as of March 31, 2026. The entity filed a previous 13F-HR/A on February 17, 2026 disclosing 8,785 shares of General Mills, Inc.. This represents a change in shares of 8.63% during the quarter.

Kovack Advisors, Inc. has a history of taking positions in derivatives of the underlying security (GIS) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

CH:GIS / General Mills, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-12 2026-03-31 13F GENERAL MILLS COM 370334104 9,543 758 8.63 355 -12.99 0.0189
2026-02-17 2025-12-31 13F/A-1 GENERAL MLS COM 370334104 8,785 3,372 62.29 409 50.00 0.0190
2026-02-12 2025-12-31 13F GENERAL MLS COM 370334104 8,785 3,372 374
2025-11-10 2025-09-30 13F GENERAL MLS COM 370334104 5,413 -1,582 -22.62 273 -24.86 0.0257
2025-08-04 2025-06-30 13F GENERAL MLS COM 370334104 6,995 169 2.48 362 -11.27 0.0355
2025-05-06 2025-03-31 13F GENERAL MLS COM 370334104 6,826 -6,283 -47.93 408 -51.14 0.0432
2025-02-05 2024-12-31 13F GENERAL MLS COM 370334104 13,109 -1,081 -7.62 836 -20.25 0.0820
2024-11-05 2024-09-30 13F GENERAL MLS COM 370334104 14,190 -749 -5.01 1,048 10.79 0.1110
2024-08-05 2024-06-30 13F GENERAL MLS COM 370334104 14,939 -2,418 -13.93 945 -22.16 0.1040
2024-04-19 2024-03-31 13F GENERAL MLS COM 370334104 17,357 852 5.16 1,214 12.93 0.1471
2024-02-02 2023-12-31 13F GENERAL MLS COM 370334104 16,505 749 4.75 1,075 6.65 0.1277
2023-10-19 2023-09-30 13F GENERAL MLS COM 370334104 15,756 532 3.49 1,008 -13.62 0.1406
2023-07-21 2023-06-30 13F GENERAL MLS COM 370334104 15,224 -115 -0.75 1,168 -10.92 0.1496
2023-04-21 2023-03-31 13F GENERAL MLS COM 370334104 15,339 409 2.74 1,311 4.72 0.1787
2023-02-22 2022-12-31 13F GENERAL MILLS ORD ORD 370334104 14,930 7 0.05 1,252 9.45 0.1830
2022-11-14 2022-09-30 13F GENERAL MILLS ORD ORD 370334104 14,923 1,633 12.29 1,143 13.96 0.1679
2022-08-10 2022-06-30 13F GENERAL MILLS ORD ORD 370334104 13,290 -422 -3.08 1,003 8.08 0.1324
2022-05-16 2022-03-31 13F GENERAL MILLS ORD ORD 370334104 13,712 -1,176 -7.90 928 -7.48 0.0953
2022-01-18 2021-12-31 13F GENERAL MILLS ORD ORD 370334104 14,888 379 2.61 1,003 15.55 0.0969
2021-11-03 2021-09-30 13F GENERAL MILLS ORD ORD 370334104 14,509 -150 -1.02 868 -2.80 0.0943
2021-07-29 2021-06-30 13F GENERAL MILLS ORD ORD 370334104 14,659 -91 -0.62 893 -1.22 0.1016
2021-05-04 2021-03-31 13F GENERAL MILLS ORD ORD 370334104 14,750 -2,650 -15.23 904 -11.63 0.1175
2021-01-14 2020-12-31 13F GENERAL MILLS ORD ORD 370334104 17,400 -365 -2.05 1,023 -6.66 0.1472
2020-11-02 2020-09-30 13F GENERAL MILLS ORD ORD 370334104 17,765 10,670 150.39 1,096 150.80 0.1950
2020-07-31 2020-06-30 13F GENERAL MILLS ORD ORD 370334104 7,095 587 9.02 437 27.41 0.0851
2020-04-30 2020-03-31 13F GENERAL MILLS ORD ORD 370334104 6,508 -12,886 -66.44 343 -66.99 0.0792
2020-01-29 2019-12-31 13F GENERAL MILLS ORD ORD 370334104 19,394 -1,061 -5.19 1,039 -7.81 0.1857
2019-10-31 2019-09-30 13F GENERAL MILLS ORD ORD 370334104 20,455 -429 -2.05 1,127 2.73 0.2312
2019-08-14 2019-06-30 13F GENERAL MLS INC COM COM 370334104 20,884 -810 -3.73 1,097 -2.32 0.2508
2019-05-03 2019-03-31 13F GENERAL MLS INC COM COM 370334104 21,694 -1,051 -4.62 1,123 26.75 0.2800
2019-02-06 2018-12-31 13F GENERAL MLS INC COM COM 370334104 22,745 -2,596 -10.24 886 -18.57 0.2591
2018-10-09 2018-09-30 13F GENERAL MLS INC COM COM 370334104 25,341 -753 -2.89 1,088 -5.80 0.2806
2018-08-01 2018-06-30 13F GENERAL MLS INC COM COM 370334104 26,094 16,688 177.42 1,155 172.41 0.3226
2018-05-15 2018-03-31 13F GENERAL MLS INC COM COM 370334104 9,406 994 11.82 424 -15.03 0.1064
2018-05-15 2017-12-31 13F/A-1 GENERAL MLS COM 370334104 8,412 1,985 30.89 499 49.85 0.1261
2018-02-01 2017-12-31 13F GENERAL MLS COM 370334104 8,412 499
2018-08-02 2017-09-30 13F GENERAL MLS INC COM COM 370334104 6,427 -730 -10.20 333 -16.12 0.1105
2018-08-30 2017-06-30 13F GENERAL MLS INC COM COM 370334104 7,157 7,157 397 0.1253
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2023-04-21 2023-03-31 13F GENERAL MILLS JAN 19, 2024 CALL 65 ORD Call 0 -100.00 0 -100.00 n/a n/a n/a
2023-02-22 2022-12-31 13F GENERAL MILLS JAN 19, 2024 CALL 65 ORD Call 6 0.00 13 30.00 n/a n/a n/a
2022-11-14 2022-09-30 13F GENERAL MILLS JAN 19, 2024 CALL 65 ORD Call 6 0.00 10 11.11 n/a n/a n/a
2022-08-10 2022-06-30 13F GENERAL MILLS JAN 19, 2024 CALL 65 ORD Call 6 9 n/a n/a n/a
2022-05-16 2022-03-31 13F GENERAL MILLS JAN 21, 2022 CALL 75 ORD Call 0 -100.00 0 n/a n/a n/a
2022-01-18 2021-12-31 13F GENERAL MILLS JAN 21, 2022 CALL 75 ORD Call 9 0.00 0 n/a n/a n/a
2021-11-03 2021-09-30 13F GENERAL MILLS JAN 21, 2022 CALL 75 ORD Call 9 0.00 0 n/a n/a n/a
2021-07-29 2021-06-30 13F GENERAL MILLS JAN 21, 2022 CALL 75 ORD Call 9 0.00 0 -100.00 n/a n/a n/a
2021-05-04 2021-03-31 13F GENERAL MILLS JAN 21, 2022 CALL 75 ORD Call 9 -18.18 1 0.00 n/a n/a n/a
2021-01-14 2020-12-31 13F GENERAL MILLS JAN 21, 2022 CALL 75 ORD Call 11 0.00 1 -50.00 n/a n/a n/a
2020-11-02 2020-09-30 13F GENERAL MILLS JAN 21, 2022 CALL 75 ORD Call 11 1,000.00 2 n/a n/a n/a
2018-08-02 2017-09-30 13F GENERAL MILLS INC CALL JAN00055000 COM Call 1 0.00 0 n/a n/a n/a
2018-08-30 2017-06-30 13F GENERAL MILLS INC CALL OCT00057500 COM Call 1 0 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2023-07-21 2023-06-30 13F GENERAL MLS COM Put 0 -100.00 0 n/a n/a n/a
2023-04-21 2023-03-31 13F GENERAL MLS COM Put 600 9,900.00 1 -100.00 n/a n/a n/a
2023-02-22 2022-12-31 13F GENERAL MILLS JAN 19, 2024 PUT 65 ORD Put 6 0.00 1 -50.00 n/a n/a n/a
2022-11-14 2022-09-30 13F GENERAL MILLS JAN 19, 2024 PUT 65 ORD Put 6 0.00 2 -33.33 n/a n/a n/a
2022-08-10 2022-06-30 13F GENERAL MILLS JAN 19, 2024 PUT 65 ORD Put 6 0.00 3 n/a n/a n/a
2022-05-16 2022-03-31 13F GENERAL MILLS APR 14, 2022 PUT 52.5 ORD Put 6 0.00 0 n/a n/a n/a
2022-01-18 2021-12-31 13F GENERAL MILLS APR 14, 2022 PUT 52.5 ORD Put 6 0 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.