Alphabet Inc.
CL ˙ SNSE ˙ US02079K1079
SecurityCL:GOOG / Alphabet Inc.
InstitutionColumbus Macro, LLC
Latest Disclosed Ownership1,573 shares
Latest Disclosed Value $ 451,270
Columbus Macro, LLC ownership in GOOG / Alphabet Inc.

On April 21, 2026 - Columbus Macro, LLC filed a 13F-HR form disclosing ownership of 1,573 shares of Alphabet Inc. (CL:GOOG) valued at $451,270 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 15, 2026 disclosing 2,838 shares of Alphabet Inc.. This represents a change in shares of 0.00% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-21 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 1,573 0 0.00 451 -8.52 0.0482
2026-01-15 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 1,573 0 0.00 494 28.72 0.0540
2025-10-16 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 1,573 0 0.00 383 37.28 0.0436
2025-07-23 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 1,573 0 0.00 279 13.88 0.0341
2025-04-17 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 1,573 0 0.00 246 -18.06 0.0324
2025-01-24 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 1,573 0 0.00 300 15.44 0.0416
2024-10-18 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 1,573 0 0.00 260 -12.50 0.0946
2024-07-12 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 1,573 0 0.00 297 23.85 0.1147
2024-04-12 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 1,573 0 0.00 240 6.22 0.0908
2024-01-19 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 1,573 0 0.00 226 8.70 0.0891
2023-10-16 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 1,573 1,573 -24.92 207 -19.14 0.0875
2020-07-31 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 0 -452 -100.00 0 -100.00
2020-05-04 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 452 0 0.00 526 -13.06 0.1524
2020-01-27 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 452 452 605 0.1338
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.