Amazon.com, Inc.
MX ˙ BMV ˙ US0231351067
SecurityMX:AMZN / Amazon.com, Inc.
InstitutionAppleton Partners Inc/ma
Latest Disclosed Ownership179,510 shares
Latest Disclosed Value $ 37,386
Appleton Partners Inc/ma reports 0.22% decrease in ownership of AMZN / Amazon.com, Inc.

On April 28, 2026 - Appleton Partners Inc/ma filed a 13F-HR form disclosing ownership of 179,510 shares of Amazon.com, Inc. (MX:AMZN) valued at $37,386 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 9, 2026 disclosing 179,908 shares of Amazon.com, Inc.. This represents a change in shares of -0.22% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-28 2026-03-31 13F AMAZON COM INC COM CS 023135106 179,510 -398 -0.22 37 -9.76 2.6079
2026-01-09 2025-12-31 13F AMAZON COM INC COM CS 023135106 179,908 -918 -0.51 42 5.13 2.7355
2025-11-05 2025-09-30 13F AMAZON.COM CS 023135106 180,826 -21 -0.01 40 0.00 2.6646
2025-07-22 2025-06-30 13F AMAZON.COM CS 023135106 180,847 -4,559 -2.46 40 11.43 2.8075
2025-04-22 2025-03-31 13F AMAZON.COM CS 023135106 185,406 -1,228 -0.66 35 -12.50 2.7260
2025-01-28 2024-12-31 13F AMAZON.COM CS 023135106 186,634 -8,213 -4.22 41 11.11 3.0265
2024-10-01 2024-09-30 13F AMAZON.COM CS 023135106 194,847 -1,157 -0.59 36 -2.70 2.6710
2024-07-02 2024-06-30 13F AMAZON.COM CS 023135106 196,004 -383 -0.20 38 5.71 2.9176
2024-04-01 2024-03-31 13F AMAZON.COM CS 023135106 196,387 -5,009 -2.49 35 16.67 2.7494
2024-01-02 2023-12-31 13F AMAZON.COM CS 023135106 201,396 -7,534 -3.61 31 15.38 2.4677
2023-10-03 2023-09-30 13F AMAZON.COM CS 023135106 208,930 -1,949 -0.92 27 -3.70 2.3606
2023-07-10 2023-06-30 13F AMAZON.COM CS 023135106 210,879 3,318 1.60 27 28.57 2.3210
2023-04-10 2023-03-31 13F AMAZON.COM CS 023135106 207,561 -2,807 -1.33 21 23.53 1.9070
2023-01-19 2022-12-31 13F AMAZON.COM CS 023135106 210,368 -2,633 -1.24 18 -99.93 1.6740
2022-10-27 2022-09-30 13F AMAZON.COM CS 023135106 213,001 -4,168 -1.92 24,069 4.35 2.4077
2022-07-08 2022-06-30 13F AMAZON.COM CS 023135106 217,169 206,756 1,985.56 23,066 -32.05 2.1813
2022-04-05 2022-03-31 13F AMAZON.COM CS 023135106 10,413 32 0.31 33,946 -1.93 2.7751
2022-02-03 2021-12-31 13F AMAZON.COM CS 023135106 10,381 531 5.39 34,614 6.97 2.6056
2021-10-14 2021-09-30 13F AMAZON.COM CS 023135106 9,850 78 0.80 32,358 -3.75 2.6945
2021-07-07 2021-06-30 13F AMAZON.COM CS 023135106 9,772 -178 -1.79 33,617 9.20 2.8629
2021-04-19 2021-03-31 13F AMAZON COM INC COM CS 023135106 9,950 120 1.22 30,786 -3.84 2.8617
2021-01-19 2020-12-31 13F AMAZON COM INC COM CS 023135106 9,830 121 1.25 32,016 4.73 3.1521
2020-10-14 2020-09-30 13F AMAZON COM INC COM COM 023135106 9,709 -74 -0.76 30,571 13.27 3.3757
2020-08-14 2020-06-30 13F AMAZON COM INC COM COM 023135106 9,783 -820 -7.73 26,990 30.56 3.2319
2020-05-04 2020-03-31 13F AMAZON COM INC COM COM 023135106 10,603 -85 -0.80 20,673 4.67 2.8646
2020-01-13 2019-12-31 13F AMAZON COM INC COM COM 023135106 10,688 1,171 12.30 19,750 19.54 2.1695
2019-11-04 2019-09-30 13F AMAZON COM INC COM COM 023135106 9,517 343 3.74 16,521 -4.90 1.9945
2019-07-25 2019-06-30 13F AMAZON COM INC COM COM 023135106 9,174 311 3.51 17,372 10.07 2.1471
2019-04-17 2019-03-31 13F AMAZON COM INC COM COM 023135106 8,863 -5 -0.06 15,783 18.50 2.0920
2019-01-17 2018-12-31 13F AMAZON COM INC COM COM 023135106 8,868 330 3.87 13,319 -22.12 1.9943
2018-10-09 2018-09-30 13F AMAZON COM INC COM COM 023135106 8,538 -61 -0.71 17,102 17.00 2.2771
2018-08-08 2018-06-30 13F AMAZON COM INC COM COM 023135106 8,599 905 11.76 14,617 31.26 2.0928
2018-04-11 2018-03-31 13F AMAZON COM INC COM COM 023135106 7,694 164 2.18 11,136 26.46 1.6898
2018-01-12 2017-12-31 13F AMAZON COM INC COM COM 023135106 7,530 357 4.98 8,806 27.70 1.3658
2017-10-12 2017-09-30 13F AMAZON COM INC COM COM 023135106 7,173 391 5.77 6,896 5.04 1.1618
2017-07-11 2017-06-30 13F AMAZON COM INC COM COM 023135106 6,782 37 0.55 6,565 9.78 1.1034
2017-05-01 2017-03-31 13F AMAZON COM INC COM COM 023135106 6,745 -757 -10.09 5,980 6.29 1.1003
2017-02-13 2016-12-31 13F AMAZON COM INC COM COM 023135106 7,502 2,114 39.24 5,626 24.72 1.1371
2016-11-03 2016-09-30 13F AMAZON COM INC COM COM 023135106 5,388 589 12.27 4,511 31.36 0.8499
2016-08-03 2016-06-30 13F AMAZON COM INC COM COM 023135106 4,799 4,076 563.76 3,434 700.47 0.7019
2016-04-21 2016-03-31 13F AMAZON COM INC COM COM 023135106 723 140 24.01 429 8.88 0.0848
2016-01-22 2015-12-31 13F AMAZON COM INC COM COM 023135106 583 6 1.04 394 33.56 0.0777
2015-10-15 2015-09-30 13F AMAZON COM INC COM COM 023135106 577 53 10.11 295 29.96 0.0671
2015-07-15 2015-06-30 13F AMAZON COM INC COM COM 023135106 524 -30 -5.42 227 10.19 0.0508
2015-04-30 2015-03-31 13F AMAZON COM INC COM COM 023135106 554 554 206 0.0465
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.