Alphabet Inc.
MX ˙ BMV ˙ US02079K1079
SecurityMX:GOOG / Alphabet Inc.
InstitutionStifel Financial Corp
Latest Disclosed Ownership3,384,498 shares
Latest Disclosed Value $ 970,890,078
Stifel Financial Corp reports 0.28% increase in ownership of GOOG / Alphabet Inc.

On May 12, 2026 - Stifel Financial Corp filed a 13F-HR form disclosing ownership of 3,384,498 shares of Alphabet Inc. (MX:GOOG) valued at $970,890,078 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 5,944,154 shares of Alphabet Inc.. This represents a change in shares of 0.28% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-12 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 3,384,498 9,380 0.28 970,890 -8.33 0.2094
2026-02-13 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 3,375,118 57,756 1.74 1,059,129 31.09 0.9527
2025-11-12 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 3,317,362 -19,327 -0.58 807,954 36.50 0.7377
2025-08-14 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 3,336,689 -154,022 -4.41 591,904 8.53 0.5757
2025-05-14 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 3,490,711 -44,967 -1.27 545,364 -19.01 0.5797
2025-02-13 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 3,535,678 84,059 2.44 673,344 16.68 0.7013
2024-11-14 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 3,451,619 -76,276 -2.16 577,088 -10.82 0.6052
2024-08-13 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 3,527,895 -15,549 -0.44 647,096 19.94 0.7282
2024-05-14 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 3,543,444 142,661 4.19 539,525 12.57 0.6147
2024-02-12 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 3,400,783 59,136 1.77 479,273 8.78 0.6031
2023-11-13 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 3,341,647 74,016 2.27 440,596 11.46 0.6194
2023-08-14 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 3,267,631 -55,935 -1.68 395,285 14.36 0.5409
2023-05-12 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 3,323,566 -123,686 -3.59 345,651 13.00 0.4954
2023-02-13 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 3,447,252 -56,338 -1.61 305,875 -9.20 0.4591
2022-11-14 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 3,503,590 3,326,917 1,883.09 336,871 -12.83 0.5516
2022-08-15 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 176,673 1,462 0.83 386,464 -21.03 0.6049
2022-05-13 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 175,211 -1,088 -0.62 489,364 -4.07 0.6678
2022-02-14 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 176,299 -302 -0.17 510,140 8.38 0.6743
2021-11-15 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 176,601 -1,280 -0.72 470,697 5.58 0.6902
2021-08-13 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 177,881 4,848 2.80 445,827 24.55 0.6672
2021-05-14 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 173,033 -2,229 -1.27 357,942 16.58 0.5901
2021-02-12 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 175,262 1,638 0.94 307,038 20.33 0.5478
2020-11-16 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 173,624 -15,276 -8.09 255,158 -4.45 0.5249
2020-08-14 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 188,900 -1,277 -0.67 267,031 21.34 0.6141
2020-05-14 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 190,177 2,367 1.26 220,061 -12.27 0.6077
2020-02-13 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 187,810 41,541 28.40 250,851 41.14 0.5226
2019-11-19 2019-09-30 13F/A-1 ALPHABET CAP STK CL C 02079K107 146,269 -1,277 -0.87 177,737 12.05 0.4535
2019-11-13 2019-09-30 13F ALPHABET CAP STK CL C 02079K107 146,285 -1,261 177,756 99,641.1476
2019-08-14 2019-06-30 13F ALPHABET CAP STK CL C 02079K107 147,546 6,416 4.55 158,630 -4.19 0.4090
2019-05-14 2019-03-31 13F ALPHABET CAP STK CL C 02079K107 141,130 4,540 3.32 165,571 17.54 0.4679
2019-02-13 2018-12-31 13F ALPHABET CAP STK CL C 02079K107 136,590 8,064 6.27 140,859 -8.13 0.4555
2018-11-13 2018-09-30 13F ALPHABET CAP STK CL C 02079K107 128,526 2,927 2.33 153,322 9.74 0.4393
2018-08-14 2018-06-30 13F ALPHABET CAP STK CL C 02079K107 125,599 1,312 1.06 139,711 9.33 0.4287
2018-05-11 2018-03-31 13F ALPHABET CAP STK CL C 02079K107 124,287 -279 -0.22 127,790 -1.59 0.4033
2018-02-14 2017-12-31 13F ALPHABET CAP STK CL C 02079K107 124,566 -1,271 -1.01 129,852 7.20 0.4117
2017-11-13 2017-09-30 13F ALPHABET CAP STK CL C 02079K107 125,837 153 0.12 121,128 5.76 0.4204
2017-08-14 2017-06-30 13F ALPHABET CAP STK CL C 02079K107 125,684 2,577 2.09 114,536 12.31 0.4253
2017-05-10 2017-03-31 13F ALPHABET CAP STK CL C 02079K107 123,107 3,840 3.22 101,979 10.61 0.3948
2017-02-16 2016-12-31 13F ALPHABET CAP STK CL C 02079K107 119,267 -9,251 -7.20 92,201 -7.83 0.3915
2016-11-15 2016-09-30 13F ALPHABET CAP STK CL C 02079K107 128,518 -108 -0.08 100,033 12.37 0.4499
2016-08-17 2016-06-30 13F ALPHABET CAP STK CL C 02079K107 128,626 128,626 89,023 0.4118
2016-05-16 2016-03-31 13F ALPHABET CAP STK CL C 02079K107 0 -119,544 -100.00 0 -100.00
2016-03-21 2015-12-31 13F/A-2 ALPHABET CAP STK CL C 02079K107 119,544 81,273 212.36 90,769 289.88 0.4726
2016-02-26 2015-12-31 13F/A-1 ALPHABET CAP STK CL C 02079K107 260,207 140,663 88,331 0.4619
2016-02-16 2015-12-31 13F ALPHABET CAP STK CL C 02079K107 259,494 91,131
2015-11-16 2015-09-30 13F GOOGLE CL C 38259P706 38,271 -79,696 -67.56 23,281 -62.05 0.1308
2015-08-17 2015-06-30 13F/A-1 GOOGLE CL C 38259P706 117,967 8,365 7.63 61,339 2.27 0.3171
2015-08-17 2015-06-30 13F GOOGLE CL C 38259P706 115,368 60,052
2015-05-14 2015-03-31 13F GOOGLE CL C 38259P706 109,602 1,220 1.13 59,980 5.05 0.3283
2015-02-13 2014-12-31 13F GOOGLE CL C 38259P706 108,382 69,966 182.13 57,095 157.43 0.3172
2014-11-13 2014-09-30 13F GOOGLE CL C 38259P706 38,416 -13 -0.03 22,179 0.32 0.1947
2014-08-14 2014-06-30 13F GOOGLE CL C 38259P706 38,429 38,429 22,108 0.1985
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.