HubSpot, Inc.
US ˙ NYSE ˙ US4435731009

SecurityHUBS / HubSpot, Inc.
InstitutionFirst Horizon Advisors, Inc.
Latest Disclosed Ownership597 shares
Latest Disclosed Value $ 332,307
First Horizon Advisors, Inc. reports 4.74% increase in ownership of HUBS / HubSpot, Inc.

On August 6, 2025 - First Horizon Advisors, Inc. filed a 13F-HR form disclosing ownership of 597 shares of HubSpot, Inc. (US:HUBS) valued at $332,308 USD as of June 30, 2025. The entity filed a previous 13F-HR on April 28, 2025 disclosing 570 shares of HubSpot, Inc.. This represents a change in shares of 4.74% during the quarter. The current value of the position is $126,946 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2025-08-06 2025-06-30 13F HUBSPOT COMMON STOCK 443573100 597 27 4.74 332 2.15 0.0086
2025-04-28 2025-03-31 13F HUBSPOT COMMON STOCK 443573100 570 -68 -10.66 326 -26.80 0.0092
2025-02-03 2024-12-31 13F HUBSPOT COMMON STOCK 443573100 638 15 2.41 445 34.14 0.0125
2024-11-08 2024-09-30 13F HUBSPOT COMMON STOCK 443573100 623 -6 -0.95 331 -10.54 0.0092
2024-07-19 2024-06-30 13F HUBSPOT COMMON STOCK 443573100 629 35 5.89 371 -0.54 0.0113
2024-04-26 2024-03-31 13F HUBSPOT COMMON STOCK 443573100 594 -14 -2.30 372 5.68 0.0115
2024-02-06 2023-12-31 13F HUBSPOT COMMON STOCK 443573100 608 11 1.84 353 19.73 0.0117
2023-10-27 2023-09-30 13F HUBSPOT COMMON STOCK 443573100 597 -40 -6.28 294 -13.02 0.0106
2023-08-03 2023-06-30 13F HUBSPOT COMMON STOCK 443573100 637 9 1.43 339 25.65 0.0117
2023-05-15 2023-03-31 13F HUBSPOT COMMON STOCK 443573100 628 19 3.12 269 52.84 0.0096
2023-02-10 2022-12-31 13F HUBSPOT COMMON STOCK 443573100 609 116 23.53 176 32.33 0.0065
2022-11-09 2022-09-30 13F HUBSPOT COMMON STOCK 443573100 493 25 5.34 133 -4.32 0.0053
2022-08-02 2022-06-30 13F HUBSPOT COMMON STOCK 443573100 468 454 3,242.86 139 1,885.71 0.0049
2022-05-10 2022-03-31 13F HUBSPOT COMMON STOCK 443573100 14 -206 -93.64 7 -95.14 0.0003
2022-05-10 2022-03-31 13F HUBSPOT COMMON STOCK 443573100 121 58
2022-02-09 2021-12-31 13F HUBSPOT COMMON STOCK 443573100 220 -29 -11.65 144 -14.29 0.0043
2021-11-15 2021-09-30 13F/A-1 HUBSPOT COMMON STOCK 443573100 249 16 6.87 168 24.44 0.0055
2021-11-09 2021-09-30 13F HUBSPOT COMMON STOCK 443573100 1,032 799 245 0.0036
2021-08-09 2021-06-30 13F HUBSPOT COMMON STOCK 443573100 233 0 0.00 135 29.81 0.0073
2021-05-11 2021-03-31 13F HUBSPOT COMMON STOCK 443573100 233 -35 -13.06 104 -0.95 0.0060
2021-02-11 2020-12-31 13F HUBSPOT COMMON STOCK 443573100 268 -53 -16.51 105 12.90 0.0070
2020-11-12 2020-09-30 13F HUBSPOT COMMON STOCK 443573100 321 -155 -32.56 93 -12.26 0.0070
2020-07-31 2020-06-30 13F HUBSPOT INC COM COMMON STOCK 443573100 476 40 9.17 106 82.76 0.0083
2020-05-05 2020-03-31 13F HUBSPOT INC COM Common Stock 443573100 436 38 9.55 58 -7.94 0.0054
2020-01-07 2019-12-31 13F HUBSPOT INC COM COMMON STOCK 443573100 398 70 21.34 63 28.57 0.0046
2019-10-23 2019-09-30 13F HUBSPOT INC COM COMMON STOCK 443573100 328 -23 -6.55 49 -16.95 0.0038
2019-08-05 2019-06-30 13F HUBSPOT INC COM COMMON STOCK 443573100 351 130 58.82 59 63.89 0.0046
2019-04-26 2019-03-31 13F HUBSPOT INC COM COMMON STOCK 443573100 221 0 0.00 36 33.33 0.0029
2019-02-11 2018-12-31 13F HUBSPOT INC COM COMMON STOCK 443573100 221 0 0.00 27 -18.18 0.0024
2018-11-08 2018-09-30 13F/A-2 HUBSPOT INC COM COMMON STOCK 443573100 221 -53 -19.34 33 -2.94 0.0026
2018-11-05 2018-09-30 13F/A-1 HUBSPOT INC COM COMMON STOCK 443573100 221 0 333 0.0186
2018-11-05 2018-09-30 13F HUBSPOT INC COM COMMON STOCK 443573100 221 -53 333 0.0307
2018-08-06 2018-06-30 13F HUBSPOT INC COM COMMON STOCK 443573100 274 -42 -13.29 34 -2.86 0.0029
2018-05-02 2018-03-31 13F HUBSPOT INC COM COMMON STOCK 443573100 316 -29 -8.41 35 16.67 0.0034
2018-01-25 2017-12-31 13F HUBSPOT0INC0COM COMMON0STOCK 443573100 345 0 0.00 30 3.45 0.0029
2017-11-09 2017-09-30 13F HUBSPOT INC COM COMMON STOCK 443573100 345 0 0.00 29 26.09 0.0030
2017-08-14 2017-06-30 13F HUBSPOT INC COM COMMON STOCK 443573100 345 0 0.00 23 0.00 0.0025
2017-05-02 2017-03-31 13F HUBSPOT INC COM COMMON STOCK 443573100 345 60 21.05 23 53.33 0.0026
2017-02-13 2016-12-31 13F HUBSPOT INC COM COMMON STOCK 443573100 285 0 0.00 15 0.00 0.0019
2016-10-28 2016-09-30 13F HUBSPOT INC COM COMMON STOCK 443573100 285 285 15 0.0019
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.