The Coca-Cola Company
US ˙ NYSE ˙ US1912161007

SecurityKO / The Coca-Cola Company
InstitutionBaird Robert W & Co Inc /wi/
Latest Disclosed Ownership1,219,167 shares
Latest Disclosed Value $ 49,437,000
Baird Robert W & Co Inc /wi/ reports 5.01% decrease in ownership of KO / The Coca-Cola Company

On May 13, 2015 - Baird Robert W & Co Inc /wi/ filed a 13F-HR form disclosing ownership of 1,219,167 shares of The Coca-Cola Company (US:KO) valued at $49,437,222 USD as of March 31, 2015. The entity filed a previous 13F-HR on February 12, 2015 disclosing 1,283,518 shares of The Coca-Cola Company. This represents a change in shares of -5.01% during the quarter. The current value of the position is $96,899,393 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2015-05-13 2015-03-31 13F COCA COLA COMMON 191216100 1,219,167 -64,351 -5.01 49,437 -8.77 0.5055
2015-02-12 2014-12-31 13F COCA COLA COMMON 191216100 1,283,518 172,340 15.51 54,190 14.32 0.5768
2014-11-12 2014-09-30 13F COCA COLA COMMON 191216100 1,111,178 -111,232 -9.10 47,403 -8.45 0.6654
2014-08-08 2014-06-30 13F COCA COLA COMMON 191216100 1,222,410 -82,668 -6.33 51,781 2.63 0.7261
2014-05-09 2014-03-31 13F COCA COLA COMMON 191216100 1,305,078 605,781 86.63 50,454 74.65 0.7311
2014-02-12 2013-12-31 13F COCA COLA COMMON 191216100 699,297 -6,467 -0.92 28,888 8.06 0.4972
2013-11-13 2013-09-30 13F COCA COLA COMMON 191216100 705,764 2,419 0.34 26,734 -5.24 0.4983
2013-08-13 2013-06-30 13F COCA COLA COMMON 191216100 703,345 703,345 28,211 0.5610
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.