Zebra Technologies Corporation
US ˙ NasdaqGS ˙ US9892071054

SecurityZBRA / Zebra Technologies Corporation
InstitutionFirst Horizon Advisors, Inc.
Latest Disclosed Ownership292 shares
Latest Disclosed Value $ 90,347
First Horizon Advisors, Inc. reports 48.98% increase in ownership of ZBRA / Zebra Technologies Corporation

On August 6, 2025 - First Horizon Advisors, Inc. filed a 13F-HR form disclosing ownership of 292 shares of Zebra Technologies Corporation (US:ZBRA) valued at $90,041 USD as of June 30, 2025. The entity filed a previous 13F-HR on April 28, 2025 disclosing 196 shares of Zebra Technologies Corporation. This represents a change in shares of 48.98% during the quarter. The current value of the position is $67,776 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2025-08-06 2025-06-30 13F ZEBRA TECHNOLOGIES CORPORATION CL A COMMON STOCK 989207105 292 96 48.98 90 63.64 0.0023
2025-04-28 2025-03-31 13F ZEBRA TECHNOLOGIES CORPORATION CL A COMMON STOCK 989207105 196 -336 -63.16 55 -73.17 0.0016
2025-02-03 2024-12-31 13F ZEBRA TECHNOLOGIES CORPORATION CL A COMMON STOCK 989207105 532 -105 -16.48 205 -12.77 0.0058
2024-11-08 2024-09-30 13F ZEBRA TECHNOLOGIES CORPORATION CL A COMMON STOCK 989207105 637 43 7.24 236 28.42 0.0066
2024-07-19 2024-06-30 13F ZEBRA TECHNOLOGIES CORPORATION CL A COMMON STOCK 989207105 594 396 200.00 184 210.17 0.0056
2024-04-26 2024-03-31 13F ZEBRA TECHNOLOGIES CORPORATION CL A COMMON STOCK 989207105 198 43 27.74 60 40.48 0.0018
2024-02-06 2023-12-31 13F ZEBRA TECHNOLOGIES CORPORATION CL A COMMON STOCK 989207105 155 6 4.03 42 20.00 0.0014
2023-10-27 2023-09-30 13F ZEBRA TECHNOLOGIES CORPORATION CL A COMMON STOCK 989207105 149 56 60.22 35 29.63 0.0013
2023-08-03 2023-06-30 13F ZEBRA TECHNOLOGIES CORPORATION CL A COMMON STOCK 989207105 93 -23 -19.83 28 -25.00 0.0010
2023-05-15 2023-03-31 13F ZEBRA TECHNOLOGIES CORPORATION CL A COMMON STOCK 989207105 116 0 0.00 37 24.14 0.0013
2023-02-10 2022-12-31 13F ZEBRA TECHNOLOGIES CORPORATION CL A COMMON STOCK 989207105 116 -23 -16.55 30 -17.14 0.0011
2022-11-09 2022-09-30 13F ZEBRA TECHNOLOGIES CORPORATION CL A COMMON STOCK 989207105 139 -8 -5.44 35 -16.67 0.0014
2022-08-02 2022-06-30 13F ZEBRA TECHNOLOGIES CORPORATION CL A COMMON STOCK 989207105 147 142 2,840.00 42 2,000.00 0.0015
2022-05-10 2022-03-31 13F ZEBRA TECHNOLOGIES COMMON STOCK 989207105 5 -131 -96.32 2 -97.50 0.0001
2022-05-10 2022-03-31 13F ZEBRA TECHNOLOGIES COMMON STOCK 989207105 127 52
2022-02-09 2021-12-31 13F ZEBRA TECHNOLOGIES COMMON STOCK 989207105 136 5 3.82 80 19.40 0.0024
2021-11-15 2021-09-30 13F/A-1 ZEBRA TECHNOLOGIES COMMON STOCK 989207105 131 79 151.92 67 157.69 0.0022
2021-11-09 2021-09-30 13F ZEBRA TECHNOLOGIES COMMON STOCK 989207105 905 853 224 0.0033
2021-08-09 2021-06-30 13F ZEBRA TECHNOLOGIES CORPORATION CL A COMMON STOCK 989207105 52 16 44.44 26 52.94 0.0014
2021-05-11 2021-03-31 13F ZEBRA TECHNOLOGIES CORPORATION CL A COMMON STOCK 989207105 36 -1 -2.70 17 21.43 0.0010
2021-02-11 2020-12-31 13F ZEBRA TECHNOLOGIES CORPORATION CL A COMMON STOCK 989207105 37 -37 -50.00 14 -22.22 0.0009
2020-11-12 2020-09-30 13F ZEBRA TECHNOLOGIES CORPORATION CL A COMMON STOCK 989207105 74 -27 -26.73 18 -28.00 0.0013
2020-07-31 2020-06-30 13F ZEBRA TECHNOLOGIES CORPORATION CL A COMMON STOCK 989207105 101 0 0.00 25 38.89 0.0020
2020-05-05 2020-03-31 13F ZEBRA TECHNOLOGIES CORPORATION CL A Common Stock 989207105 101 -2 -1.94 18 -30.77 0.0017
2020-01-07 2019-12-31 13F ZEBRA TECHNOLOGIES CORP CL A COMMON STOCK 989207105 103 72 232.26 26 333.33 0.0019
2019-10-23 2019-09-30 13F ZEBRA TECHNOLOGIES CORP CL A COMMON STOCK 989207105 31 21 210.00 6 200.00 0.0005
2019-08-05 2019-06-30 13F ZEBRA TECHNOLOGIES CORP CL A COMMON STOCK 989207105 10 2 25.00 2 100.00 0.0002
2019-04-26 2019-03-31 13F ZEBRA TECHNOLOGIES CORP CL A COMMON STOCK 989207105 8 -2 -20.00 1 0.00 0.0001
2019-02-11 2018-12-31 13F ZEBRA TECHNOLOGIES CORP CL A COMMON STOCK 989207105 10 10 1 0.0001
2017-05-02 2017-03-31 13F ZEBRA TECHNOLOGIES CORP CL A COMMON STOCK 989207105 0 -31 -100.00 0 -100.00
2017-02-13 2016-12-31 13F ZEBRA TECHNOLOGIES CORP CL A COMMON STOCK 989207105 31 0 0.00 2 0.00 0.0003
2016-10-28 2016-09-30 13F ZEBRA TECHNOLOGIES CORP CL A COMMON STOCK 989207105 31 31 0.00 2 0.0003
2016-07-29 2016-06-30 13F ZEBRA TECHNOLOGIES CORP CL A COMMON STOCK 989207105 0 -22 -100.00 0 -100.00
2016-05-09 2016-03-31 13F ZEBRA TECHNOLOGIES CORP CL A COMMON STOCK 989207105 22 10 83.33 1 0.0001
2016-02-08 2015-12-31 13F ZEBRA TECHNOLOGIES CORP CL A COMMON STOCK 989207105 12 -95 -88.79 0 -100.00
2015-11-06 2015-09-30 13F ZEBRA TECHNOLOGIES CORP CL A COMMON STOCK 989207105 107 -269 -71.54 8 -80.49 0.0012
2015-08-03 2015-06-30 13F/A-1 ZEBRA TECHNOLOGIES CORP CL A COMMON STOCK 989207105 376 -109 -22.47 41 -2.38 0.0059
2015-07-31 2015-06-30 13F ZEBRA TECHNOLOGIES CORP CL A COMMON STOCK 989207105 9 41
2015-05-04 2015-03-31 13F ZEBRA TECHNOLOGIES CORP CL A COMMON STOCK 989207105 485 485 0.00 42 0.0061
2015-02-05 2014-12-31 13F ZEBRA TECHNOLOGIES CORP CL A COMMON STOCK 989207105 0 -576 -100.00 0 -100.00
2014-11-13 2014-09-30 13F/A-1 ZEBRA TECHNOLOGIES CORP CL A COMMON STOCK 989207105 576 8 1.41 40 -13.04 0.0062
2014-11-13 2014-09-30 13F ZEBRA TECHNOLOGIES CORP CL A COMMON STOCK 989207105 576 8 40 0.0041
2014-08-07 2014-06-30 13F ZEBRA TECHNOLOGIES CORP CL A COMMON STOCK 989207105 568 21 3.84 46 24.32 0.0067
2014-05-02 2014-03-31 13F ZEBRA TECHNOLOGIES CORP-CL A COMMON STOCK 989207105 547 -718 -56.76 37 -44.78 0.0052
2014-02-07 2013-12-31 13F ZEBRA TECHNOLOGIES CORP-CL A COMMON STOCK 989207105 1,265 0 0.00 67 15.52 0.0100
2013-11-15 2013-09-30 13F ZEBRA TECHNOLOGIES CORP-CL A COMMON STOCK 989207105 1,265 5 0.40 58 5.45 0.0093
2014-02-25 2013-06-30 13F ZEBRA TECHNOLOGIES Common Stock 989207105 1,260 0 0.00 55 -6.78 0.0281
2014-02-25 2013-03-31 13F ZEBRA TECHNOLOGIES Common Stock 989207105 1,260 -111 -8.10 59 9.26 0.0332
2014-02-25 2012-12-31 13F ZEBRA TECHNOLOGIES Common Stock 989207105 1,371 459 50.33 54 58.82 0.0384
2014-02-25 2012-09-30 13F ZEBRA TECHNOLOGIES COMMON STOCK 989207105 912 -1,490 -62.03 34 -63.83 0.0273
2014-02-25 2012-06-30 13F ZEBRA TECHNOLOGIES COMMON STOCK 989207105 2,402 -260 -9.77 94 -16.07 0.0741
2014-02-25 2012-03-31 13F ZEBRA TECHNOLOGIES COMMON STOCK 989207105 2,662 2,662 112 0.0926
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.